MIKE SCIULLO
CREATIVE DIRECTOR • GRAPHIC DESIGNER • PHOTOGRAPHER • VIDEOGRAPHER • MARKETING SPECIALIST
CREATIVE DIRECTOR • GRAPHIC DESIGNER
PHOTOGRAPHER • VIDEOGRAPHER • MARKETING SPECIALIST
PROFESSIONAL SUMMARY
Experienced Graphic Design & Marketing Professional with over 15 years of proven expertise in crafting impactful brand identities and driving marketing strategies. Skilled in leading teams, cultivating partnerships, and delivering exceptional design solutions. Proficient in Adobe Creative Suite, with additional skills in photography and drone operations.
SKILLS
- Creative Design Leadership
- Brand Identity & Strategy
- Graphic Design (Digital & Print)
- Marketing Strategy
- Social Media Marketing
- Product & Packaging Design
- Website Design
- Video Production
- Photography (Portrait, Sports, Real Estate, Commercial, Product)
- Creative Content Development
- Drone Operations
- Relationship Management
- Continuous Process Improvement
- Problem Resolution
HIGHLIGHTED EXPERIENCE
North Huntingdon, PA
- Led marketing content creation, including design, photography, and videography.
- Managed social media platforms, enhancing brand presence and engagement.
- Designed marketing materials and executed email campaigns for donor outreach.
Creative Director 2016-2022 | SDC NUTRITION / PITTSBURGH, PA
- Led vision, strategy, and execution of international marketing and product design, with 4 direct reports (2 graphic designers and 2 marketing associates).
- Executed marketing / ecommerce strategy, built website, created packaging design, produced photography, and developed digital / print design to drive brand awareness and consumer engagement for 4 international brands.
- Served crucial role in implementing company-wide quality initiative to improve the customer experience; developed label proofing processes to drive continuous improvement in quality control.
- Self-trained on CFR101 / CFR111 to ensure compliance with FDA dietary supplement standards.
- Trained and mentored staff to increase engagement, accountability, and performance.
- Envisioned and designed 100+ new product lines, including the About Time brand; boosted sales and revenue by 60%.
- Maintained a strong competitive stance through the COVID-19 pandemic.
Director of Creative & Marketing 2015-2016 / Graphic Web Designer 2010-2015 | REACTION NUTRITION (ACQUIRED BY SDC NUTRITION) / PITTSBURGH, PA
- Promoted to leadership position based on vision, drive, and performance.
- Orchestrated full-scope ecommerce operations, including project planning, communications, website development, marketing strategy, social media / print advertising, photography, and event coordination.
- Secured social media influencers to set up and represent brand throughout stores and events across US.
- Conducted market and consumer demand analysis to develop and launch innovative and lucrative new product RECOR; designed new innovative packaging, apparel, photography, video, and website to showcase product line.
- Increased marketing staff by 4 to meet growing demand; accelerated online monthly revenue from $0-30K within 1 year.
Graphic & Web Designer 2004-2010 | ATF FITNESS PRODUCTS / PITTSBURGH, PA
- Formulated advertising and marketing strategy to drive brand awareness of state-of-the-art nutritional and supplementation formulations; secured lucrative contracts with bodybuilding.com and Vitamin Shoppe.
- Revamped website to elevate audience engagement, transformed packaging design for 100+ SKUs, and developed content for Muscle & Fitness and Flex Ironman publications.
TECHNICAL SUMMARY
ADOBE CREATIVE SUITE (ILLUSTRATOR, PHOTOSHOP, INDESIGN, LIGHTROOM, DREAMWEAVER) • SOCIAL MEDIA (FB, INSTAGRAM) GOOGLE ANALYTICS • GOOGLE SUITE • WORDPRESS • SHOPIFY • CSS • HTML
Portfolio
CLICK ANY ITEM TO LEARN MORE
